Following my post on whitney port clothing line, this post will shine the spot linen on the starlet of the Harry Potter Series, Emma Watson. She has just launched her clothing line last month and it seems to be gathered quite a bit of buzz. This is not surprising given the attention that the Harry Potter Series has attracted. Nevertheless, what is the emma watson clothing or fashion line about.

It is a line that is all about organic clothing. I think Emma is trying to make a statement here with her influence and all. Her line is created together with Tree People and it is intended to express the benefit of organic clothing. Through this, she hopes to spread the message about doing something to save the planet. I don't know whether this is a PR stunt but it sure beats a lot of other clothing line that is quite pitful in their PR campaigns.

Back to the line. If you look at the images now circulating through the web, you will see that the line is mainly about causual web with a heavy emphasis on natural theme. Most of the clothing items are either white or have more earthly tone colors. The look is one of relaxing and causal. They look great for that casual weekend outing. 

Going by the buzz so far, this line has the potential to do well. That see how it goes as we heads towards the end of spring and the beginning of summer.