People is sick of spending money. Let's say that peolpe wants to spend money in a logical way : investing on quality, durability, and taste. 

We are all sick of giant graphics, fluo colors, heavy details. What we need now is BASIC. Something that we can easily match with the rest of our wardrobe.  With vintage, with a nice Prada piece or whatever..

American Apparel began this mood some years ago and now the demand of big basic collections is increasing on every kind of brand.

The most known fashion on-line websites have already made a " Basic collection category " in their home page. Let' s see www.urbanoutfitters.com for example. I think that the need of something " easy and simple " is the reason why in this historical moment. We all already have too many useless clothes (and objects in general ). 

So let's buy BASIC !!!!!