For the fair Under le Louvre
in Paris, i was glad to meet Naco Paris to ask him some questions and discover his world.
Naco starts to learn traditional fashion as a tailor at 14. Then he was studying styling and go to a french fine art school. He early knew that he would be independant and autonomous.
He did not want to learn by high fashion designer.
In 2001, he created his brand : Naco Paris.
It was first a brand for women an it became unisex after.
He qualifies it as simple, minimalism and rock : a mix between Gap and a luxury brand !
It’s a criticism of Fashion industry.
He is inspired by every day life, some german eighty’s music, a conversation, a gesture, bad taste in clothes, current events in luxury fashion, forgery…
The message is more important to him than clothe : he could have been a painter, a designer…but he loves tailoring.
He’s really glad about his last piece : a bag which it’s printed :
« Karl who ? ».
Because Karl Lagerfeld bought it and take a picture of himself with it !
Naco’s customers are really differents : Karl Lagerfeld, Björk, some fashion editors…
They are between 25 and 75 years old, 60% women and 40% men.
Naco doesn’t care about it : he doesn’t create according to customers.
His creations are really copied by forgery and he likes it !
Naco Paris, it’s a critic, coloured and funny brand !