Flore Mouren was born in France in 1983. She created the label Eple & Melk in 2006. Eple & Melk means Apple & Milk in Norwegian, a tribute to both her Nordic roots and her daily inspiration. She studied fashion in Marseille and worked in a prêt-a-porter house before launching her own venture. In 2008, she came second in the Concoursdestyle.com, a style competition run through the Internet.
Mouren wants to “let women be Nordic and Parisian chic, from A to Z”. The clothes are inspired by Nordic mystics and have clean tailoring and feminine accents. Each collection is a mixture of sophisticated and soft rock signature pieces. It’s all about contrast between a structured jacket and an aerial top, between soft leather and rough linen.
This season, Mouren played with soft, pastel tones with symphonies of ivory, yellows and contrasting blues. The strength of each piece relies in its impeccable cut and the buttons which allow restructuring of the outfits at will.
Eple & Melk is symptomatic of a small label generating a wide following through the Internet. The blogosphere absolutely loves the clothes. Modepass, an online fashion community, has launched a “Travelling Jacket” project around the linen and suede Porcelaine Jacket, whereby selected bloggers all over the world get to style and pose in the jacket. The press quickly followed, and Mouren’s creations have been featured in both French and English language publications such as Elle and Lucky Magazine.
Each piece is produced in France, in very limited numbers. At the moment, Eple & Melk is sold in France, Spain, Japan and the United States. They can be bought online at Mode Trotter.