FLY DVD is a departure from traditional print magazines that for decades have presented their stories and subject matter through a two dimensional silent medium. FLY is the first fashion and art “moving-magazine” creating an engaging and interactive multi-sensory experience integrating fashion, film, art, music and dialogue to stimulate, inspire and inform the viewer.
It's all about beauty and impressions, feelings you can get towards pure sensuality. They actually trying (and succeed) to find a truth in beauty and sensations of it.