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"This was an opportunity to use a different communication channel to find an audience to talk about heart health," Nissen said. "The downside is that we dumb it down," he said. "It's very challenging for physicians, primarily because the messages Red Bottom Heels that we have are not conducive to 14 characters. If you ask me a question, you're likely to get a five-minute answer." But with so many young people facing obesity, which can contribute to heart problems, Nissen said Twitter can be an effective way to reach an important audience, and he plans to Oakley Outlet use it more. "If it gets us through to the people who need to hear the message, that's great," Nissen said.

The American Medical Association acknowledges benefits in using social media, but also warns doctors to protect patient privacy and "maintain appropriate Oakley Sale boundaries" with patients. In a publicized case that makes doctors shudder, a state disciplinary board last year reprimanded Rhode Island emergency medicine physician Alexandra Thran for "unprofessional conduct" and fined her $500 after she made comments on her Facebook page about a patient's injury. Even though she didn't name Beats By Dre the patient, others who read the post figured out the identity. Thran did not respond to requests for comment.

Dr. Raoul Wolf, a pediatrics professor at the University of Chicago, doesn't use social media sites personally or professionally and worries about the permanence of online communication. "With anything on the Internet, it's there forever. There's no calling Beats Studio it back," Wolf said. "Ask any politician." Hard numbers are scarce on exactly how many of the nation's nearly 1 million doctors use virtual communication for patient care, but anecdotal evidence suggests the numbers are rising.

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